IE Business School
Executive MBA
Business and management education.
About the author
Chechu Lasheras
Strategy executive. Digital business leader. Educator.
Chechu’s career brings together engineering, business strategy and digital media. From consulting and international expansion to corporate strategy and education in analytics and AI, his experience spans both the technical and managerial sides of business.
View LinkedIn profile
Academic foundations
Education
University of Alcalá
Computer Engineering
Technical engineering studies, with additional studies at Linköping University in Sweden.
Singularity University
Executive Program
Executive programme focused on exponential technologies and their impact on business and society.
Harvard University · ISDI / Real Colegio Complutense
International Digital Business Seminar
Executive seminar in international digital business — not a degree programme.
Sources: MarketingDirecto and Chechu’s biography.
Selected experience
Working experience
Canela Media
May 2023 – present
Chief Strategy Officer
Corporate strategy, growth opportunities, innovation, partnerships and cross-functional execution.
LinkedInIE New York College
June 2024 – present
Program Director
Development and launch of the Master’s in Business Analytics and Artificial Intelligence.
LinkedInPRISA Brand Solutions
Appointed February 2015
Deputy General Manager, Commercial
Coordination and oversight of commercial activity across the group’s print, digital and radio media.
Appointment announcementOMD Spain · Omnicom Media Group
Appointed March 2014
Digital General Manager
Digital leadership at OMD Spain, spanning digital disciplines and technological innovation.
Appointment announcementZanox
2010 – 2014
Regional Manager, Iberia & Latin America
Leadership and expansion of performance marketing across Iberia and Latin America.
Appointment announcementEarlier career & industry leadership
Chechu began in consulting at Arthur Andersen / Deloitte, before leading internet-channel initiatives at Endesa. At Antevenio, he held executive roles supporting the company’s growth and international expansion.
In February 2015, he was appointed president of IAB Spain. His teaching experience also includes IE and ISDI.
Sources: Career biography · IAB Spain announcement